Contribution of Magazines
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| Contribution of Magazines in Print Media |
- Champak (Hindi, Children)
- Competition success Review (English; competitive examinations)
- Filmi Kalayan (Hindi; Cinema)
- Frontline (English; Politics, world affairs, society, sports, economy, etc)
- GFQ (English; Men)
- Go Now (English; Travel and tourism)
- Griha Shobha (Hindi: Women)
- Mukta (Hindi; Youth)
- Nandan (Hindi; Children)
- Outlook (English; Politics, Society World affairs, sports, economy, etc.)
- Outlook (Hindi; Politics, Society World affairs, sports, economy, etc.)
- Sarita (HINDI; Family, society, fiction, arts, history)
- Society (English; Fashion, music, arts, society, etc.)
- Travel Talk (English; Travel and tourism)
- Vogue (English: fashion and the arts)
The Role of magazines
Magazines play an important role in the present conscious
society. Some of their roles are given below:
- They cover diverse topics such as politics, law, society, women, the arts, travel, fashion, health, sports, and economy.
- During the past two decades, magazines have been able to capture the imaginations of millions of middle –income people as well as the rich segments of Indian society.
- They have also informed the masses about the latest developments in various fields.
- They have also succeeded in creating a wave of elite thoughts in the minds of the bourgeoisie and super rich people of our society.
- These magazines inform, motivate, and entertain their readers. Nevertheless readers do not jump out of their homes to act on the thoughts given in these magazines.
- They form opinions about the people, subjects, or events that are described in these magazines. People imbibe the data and facts given in magazine and store these for future reference. Later, they act upon these data and take decisions according to the situations they are made to face.
- Magazines have also succeeded in changing the political ideologies of many a reader.
- On the economic front, magazines can only give opinions. They do not control the Finance Ministry or Union Government . They give rational view about our economy, however, they cannot force the Government to charge its financial or economic policies.
- The magazines covers latest news and event related to arts, music, sports, literature, cinema, society, and global polity.
- They fed the
hungry elite minds of
- They develop their readers without forcing them to accept such views. Thus, they act in a truly democratic manner and inform, motivate and change the opinions of their readers.
THE
BOOK PHASE
During the
eighties, magazines were published in A4 Format. But this format became unusual
by the arrival of md-eighties. Book phase refers to printing of magazines in
small sizes such as 4.5 inches x 7.5 inches and 6.0 inches x 8.0 inches. Later,
only the small size (4.5 inches x 7.5 inches) was accepted by many magazines.
“The Illustrated Weekly of India” was published in the newspaper size. Its size
was charged to 6.0 Inches x 10.0 Inches (print area). Other magazines also opted
for the small format. During this phase the number of pages increased, and the
printing process as well as binding procedures became simple. However, some
magazines like India
Contemporary
situation
In the new millennium, magazines of A4 and foolscap size as
well as book–phase magazines are doing extremely well in the Indian markets.
These are a symbol of status, knowledge, and responsibility of the Press
towards the current political, social and economic conditions of India
Small newspapers
(problems and prospects)
National and reputed newspapers stand on the basis of strong
network, costly ads and popularity. But small newspapers are not able to form a
strong network. They face many problems in continuing themselves. Such
newspapers have limited circulation. These are local or regional newspapers and
have limited number of readers. They cover local news, national political
events, sports, travel, arts and crafts, local time tables, and fairs and
festivals. Due to their limited circulation, these are unable to get advertisements
form reputed corporate firms, MNCs and foreign firms. As such, their revenues
do not touch decent levels to enable them to think big. Language is another
problem; most of the small newspapers are published in local or regional
languages or dialects. In addition, it is not possible for them to shift to a
major language like Hindi or English. The quality of printing is also poor.
Many newspapers of this category have started using imported offset Presses to
print their products. Still, they have a long way to go. Their future is
Moderately bright only in their respective regions. They are not likely to become state-level or
national –level newspapers. The quality of editorials, articles and features of
such newspapers is doubtful. Reputed authors and feature writers do not support
them because of their inability to pay good remuneration to these authors and
writers. Most of these newspapers are published in black-and-white, thought
some of these have come out with color editions (or supplements) as well. These
newspapers are cheap and easily available in their respective regions. Many of
them are also being circulated in the major cities of India Delhi
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